Auction4Cars.com opens new Chingford operation, expanding dealer options


Motorpoint’s trade sales business Auction4Cars.com has opened a new auction site in Chingford exclusively for trade customers, marking the business’s first location in London and the South-East.

Situated on Lea Valley Road, the Chingford site follows significant investment in Auction4Cars.com, including the introduction of three new funding partners and a revamped customer dashboard to help dealers track auctions of interest and manage their accounts.

John Hood, general manager at Auction4Cars.com, commenting on the new site, said: “Chingford was the ideal choice as it extends our reach, allowing more dealers to be within a two-hour drive of our auction sites, making it more convenient for them to collect their winning lots.

“We understand that for dealers, the buying experience extends beyond the auction, continuing until the stock is on their forecourt ready to sell. By expanding our physical footprint, we aim to provide dealers with more options regarding the location of the stock they are bidding on.”

Auction4Cars.com Chingford is now operational, with the first auctions already taking place. As part of this expansion, Auction4Cars.com plans to increase the volume of auction stock listed on its website. Additionally, two new full-time roles have been created to support the new site.

Auction4Cars.com conducts hundreds of online car auctions weekly and operates sites in Birmingham, Birtley, Burnley, Castleford, Chingford, Derby, Motherwell, Newport, Peterborough, Sheffield, and Widnes.



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