Auto Trader flags critical role of affordability, discounting in EV adoption


The Auto Trader summer briefing provided a comprehensive analysis of the electric vehicle (EV) market, underlining the critical role of affordability and strategic discounting in shaping consumer behaviour.

Affordability will remain a serious barrier, however, despite manoeuvring by EV manufacturers in their quest for greater market share.

Auto Trader’s leadership team highlighted these aspects in detail, offering a deep dive into the current dynamics influencing the EV market.

Marc Palmer, the online marketplace’s head of strategy and insights, provided a perspective on the fluctuating interest level in EVs so far this year:

“The share of new electric cars advertised for sale on Auto Trader picked up at 28% only to go down  through the early part of the year. Now, however, it’s creeping up again.”

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